Żubrówka - The Wild Book
visual concept
art direction
book design
illustration
typography
paper selection
print supervision
visual concept
art direction
book design
illustration
typography
paper selection
print supervision
The challenge: A century-old vodka brand with a messy visual identity and a young target audience (19–30) needed a definitive brand album—without falling into either stiff heritage nostalgia or empty youth-marketing gloss.
The thinking: Rejected the expected "warm legacy" treatment for the brand's factory and archive material, art-directing it sci-fi instead. Also pushed the brand's signature neon green from a scarce accent into a dominant, radical choice, arguing that hesitant use of a bold colour reads as indecision, not sophistication.
The result: A 200+ page brand album spanning concept, art direction, illustration, typography, paper, and print supervision—the definitive visual document for the brand, with the client backing nearly every contrarian call.
The thinking: Rejected the expected "warm legacy" treatment for the brand's factory and archive material, art-directing it sci-fi instead. Also pushed the brand's signature neon green from a scarce accent into a dominant, radical choice, arguing that hesitant use of a bold colour reads as indecision, not sophistication.
The result: A 200+ page brand album spanning concept, art direction, illustration, typography, paper, and print supervision—the definitive visual document for the brand, with the client backing nearly every contrarian call.
