I’m a graphic designer, art director, and storyteller with an industrial design background, working across brand identity, packaging, web, and editorial.

My process starts before the visuals appear—with strategy, research, and a real understanding of what a brand is actually for. The design comes after, as the answer to that thinking.

I work best with brands built on substance: sustainable, considered, quality-first businesses that have something worth saying and take responsibility for what they do. 

kayhumelt@gmail.com