So here’s how I approach each and every project that comes my way.
1 Well-grounded discovery
Let’s start by understanding the brand, the market, the product—all the forces at play, really—before any visual decisions get made. This means both you and I understand the place your brand is at and that the resulting design fit into it seamlessly.
2 Responsible strategy
Then we definie the position, voice, and story the design needs to carry—together. Because I really believe a successful brand is 90% a story so solid and good that people genuinely want to hear it.
3 Logical (and beautiful) direction
I move on to explore a visual territory against that strategy—not against trends. Sure, trends can be relevant, but they will never be the driving force behind a good design. This step is where we weave a visual tale and really make things stand out.
3 Logical (and beautiful) direction
I move on to explore a visual territory against that strategy—not against trends. Sure, trends can be relevant, but they will never be the driving force behind a good design. This step is where we weave a visual tale and really make things stand out.
4 System
Finally, I build it out into something that holds up across every touchpoint, not just the hero shot—a proper system. Forget the buzzword, I mean a real living environment for your brand.
4 System
Finally, I build it out into something that holds up across every touchpoint, not just the hero shot—a proper system. Forget the buzzword, I mean a real living environment for your brand.