Usta x Mysia 3
visual identity
poster design
illustration
visual identity
poster design
illustration
The challenge: A series of lifestyle and design fairs at Mysia 3—covering coffee, farm produce, houseplants, and more—needed visuals that gave local brands and craftsmen a high-profile presence without upstaging the actual makers or their products.
The thinking: Illustrated the mood of each subject rather than specific products—bold, abstracted shapes hinting at what visitors would find, with hand-drawn warmth signalling craft and locality. Typography was woven into the illustrations rather than laid over them, so the keyword stayed legible without ever feeling slapped on.
The result: A cohesive series of key visuals and posters that gave local craftsmen genuine visibility in a premium Warsaw venue—made by a local designer, for local makers.
The thinking: Illustrated the mood of each subject rather than specific products—bold, abstracted shapes hinting at what visitors would find, with hand-drawn warmth signalling craft and locality. Typography was woven into the illustrations rather than laid over them, so the keyword stayed legible without ever feeling slapped on.
The result: A cohesive series of key visuals and posters that gave local craftsmen genuine visibility in a premium Warsaw venue—made by a local designer, for local makers.
