Twisty haircare

branding
packaging design
illustration
product direction

Twisty is a haircare brand celebrating curls as a special gift, not a problem to fix. Its playful, movement-driven identity embraces the joy and freedom of curly hair, reflected in a name that twists with energy. Lighthearted and fun, the brand’s copy riffs on famous dance lyrics, while bold, monolithic packaging in vibrant block colors makes Twisty instantly recognizable.

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