Gombrowicz Remixed Festival
self-initiated concept
visual identity
communication design
self-initiated concept
visual identity
communication design
The challenge: Gombrowicz spent his life in argument with Poland—exiled, mocking, devoted to it anyway—and no festival identity existed that captured a writer that contradictory. The brief, such as it was, was self-set: make an identity worthy of him.
The thinking: Went to the state itself for the visual language—the deadpan authority of official documents, forms, and stamps—and turned it into the joke and the tribute at once, since Gombrowicz spent his career needling exactly that kind of institutional seriousness. The bureaucratic became the theatrical.
The result: A complete concept identity—red-on-grey severity with a wink underneath, staff badges, programme materials, venue signage—for a festival that doesn't exist yet outside your own conviction that it should.
The thinking: Went to the state itself for the visual language—the deadpan authority of official documents, forms, and stamps—and turned it into the joke and the tribute at once, since Gombrowicz spent his career needling exactly that kind of institutional seriousness. The bureaucratic became the theatrical.
The result: A complete concept identity—red-on-grey severity with a wink underneath, staff badges, programme materials, venue signage—for a festival that doesn't exist yet outside your own conviction that it should.
