The Spring
(pitch project)
branding
web design
mobile app
welcome gift pack
(pitch project)
branding
web design
mobile app
welcome gift pack
The challenge: A major Central European developer needed more than a building—a concept for an entirely new kind of urban destination blending work, leisure, and relaxation into one place, at a scale few identities are ever asked to hold.
The thinking: Build the identity as a flexible system rather than a fixed look, so colour, logo, and pattern could stretch across everything from wayfinding to a mobile app to welcome gifts without losing coherence at massive scale.
The result: A complete brand concept—identity, web, app, and physical touchpoints—capturing a city's energy and offering a sense of escape within it, developed end-to-end as a solo design vision.
The thinking: Build the identity as a flexible system rather than a fixed look, so colour, logo, and pattern could stretch across everything from wayfinding to a mobile app to welcome gifts without losing coherence at massive scale.
The result: A complete brand concept—identity, web, app, and physical touchpoints—capturing a city's energy and offering a sense of escape within it, developed end-to-end as a solo design vision.
