Solar e-store
concept
web design
concept
web design
The challenge: Solar, a major Polish fashion brand with domestic manufacturing, needed a digital presence for its rebrand that moved shopping away from a confusing experience toward something more immersive and intuitive to navigate—commissioned through Futu as part of the wider project team.
The thinking: Helped shape the homepage narrative structure itself—reimagining the entry point as a journey through style and creativity rather than a catalogue—then carried that story-driven concept through the web design.
The result: An e-commerce experience built around inspiration over pure selling, still largely unchanged roughly a decade later—a rare kind of durability for e-commerce design.
See the website ->
The thinking: Helped shape the homepage narrative structure itself—reimagining the entry point as a journey through style and creativity rather than a catalogue—then carried that story-driven concept through the web design.
The result: An e-commerce experience built around inspiration over pure selling, still largely unchanged roughly a decade later—a rare kind of durability for e-commerce design.
See the website ->
