Qualia CBD Sensory Therapy
visual identity
product design
packaging design
illustration
art direction & set design
visual identity
product design
packaging design
illustration
art direction & set design
The challenge: Model Young Package 2020's brief was self-care—entering during a pandemic that had left people isolated, anxious, and starved of sensory experience, a CBD oil packaging concept needed to do more than hold product.
The thinking: Treated packaging as the ritual itself, not the wrapper around one—designing each box around a different sense: a massage roller for touch, infused paper that becomes burnable incense for scent, a perforated structure doubling as a sound instrument. The unboxing was the self-care.
The result: A shortlisted, prototyped concept for a three-part sensory CBD set—proof that packaging can be treated as an interactive tool for calm rather than a container to discard.
Designed with Fotune Teller ->
The thinking: Treated packaging as the ritual itself, not the wrapper around one—designing each box around a different sense: a massage roller for touch, infused paper that becomes burnable incense for scent, a perforated structure doubling as a sound instrument. The unboxing was the self-care.
The result: A shortlisted, prototyped concept for a three-part sensory CBD set—proof that packaging can be treated as an interactive tool for calm rather than a container to discard.
Designed with Fotune Teller ->
