PURO Hotels Planner
print design
production supervision
print design
production supervision
The challenge: PURO Hotels, a design-and-culture-conscious hotel brand, needed a weekly planner for VIP guests that felt considered rather than like standard hotel merchandise—commissioned through Full Meal/USTA magazine.
The thinking: Took the publisher's "Top 5" list concept and helped shape the actual content, then built the print design and format around it—calendar pages, gridded sheets in varied styles, and location photography—treating a planner as a small editorial object rather than a giveaway.
The result: A printed planner produced in Poland on certified paper, small in scope but consistent with PURO's own design standards down to the material choices.
The thinking: Took the publisher's "Top 5" list concept and helped shape the actual content, then built the print design and format around it—calendar pages, gridded sheets in varied styles, and location photography—treating a planner as a small editorial object rather than a giveaway.
The result: A printed planner produced in Poland on certified paper, small in scope but consistent with PURO's own design standards down to the material choices.
