La Dolce Vita illustrations for Alba 1913
illustration
illustration
The challenge: La Dolce Vita, a vegan-certified luxury skincare line, needed promotional illustration with more warmth than typical polished product photography offers—something that felt handmade rather than manufactured.
The thinking: Chose a loose, ink-style illustration approach with a soft palette over a tighter, more commercial illustration style—prioritising a delicate, summery feel that matched the line's vegan, gentle-on-skin positioning rather than a harder luxury-cosmetics look.
The result: A set of product illustrations that give the line a warmth and lightness distinct from standard beauty photography, reinforcing the brand's vegan-certified, considered positioning.
The thinking: Chose a loose, ink-style illustration approach with a soft palette over a tighter, more commercial illustration style—prioritising a delicate, summery feel that matched the line's vegan, gentle-on-skin positioning rather than a harder luxury-cosmetics look.
The result: A set of product illustrations that give the line a warmth and lightness distinct from standard beauty photography, reinforcing the brand's vegan-certified, considered positioning.
