Hotjar - content design
content design
infographics
illustration
content design
infographics
illustration
The challenge: Hotjar, a customer analytics SaaS company, needed visual content—ebooks, infographics, illustration, social assets—that felt like a coherent expression of the brand rather than disconnected marketing collateral.
The thinking: Worked from Hotjar's existing brandbook and illustration library, but treated it as a living system to expand rather than a fixed set of assets to reuse—developing new illustration forms and formats as the range of content grew, from webinar promos and testimonial graphics to A/B-testing explainers and product-update campaigns.
The result: A multi-year body of content design work spanning ebooks, infographics, campaign illustration, and social assets—the steady visual output behind Hotjar's marketing and product communications.
The thinking: Worked from Hotjar's existing brandbook and illustration library, but treated it as a living system to expand rather than a fixed set of assets to reuse—developing new illustration forms and formats as the range of content grew, from webinar promos and testimonial graphics to A/B-testing explainers and product-update campaigns.
The result: A multi-year body of content design work spanning ebooks, infographics, campaign illustration, and social assets—the steady visual output behind Hotjar's marketing and product communications.
