Fortune Teller
(my own venture)
branding
web design
illustration
animated GIFs
(my own venture)
branding
web design
illustration
animated GIFs
The challenge: Co-founding a boutique creative agency with a strategist and a PM meant the brand itself had to prove the studio's whole premise—that strategy comes before aesthetics—before a single client brief existed.
The thinking: Built the identity as a demonstration piece as much as a brand—bold, playful "fortune teller" iconography and copy carrying real method underneath the mischief, so the tone itself argued for the studio's thinking-first approach rather than just describing it.
The result: A confident identity for a three-woman studio—logo, web, illustration, animated assets—that doubles as the clearest proof of how the studio actually works, built by and for the people who believe in it.
See the website ->
The thinking: Built the identity as a demonstration piece as much as a brand—bold, playful "fortune teller" iconography and copy carrying real method underneath the mischief, so the tone itself argued for the studio's thinking-first approach rather than just describing it.
The result: A confident identity for a three-woman studio—logo, web, illustration, animated assets—that doubles as the clearest proof of how the studio actually works, built by and for the people who believe in it.
See the website ->
