Głodna
visual identity
web design
illustration
visual identity
web design
illustration
The challenge: Głodna, one of Poland's most noteworthy food websites, needed to grow from a personal blog into a proper portal—one capable of hosting guest writers and brand collaborations—without losing the strong, quality-obsessed personality of its owner, Daga.
The thinking: Worked directly with Daga to build an identity around her actual sensibility rather than a generic food-site look—warm colours anchored by Głodna's signature red, typography drawing on classic French bistros, and hand-drawn illustration touches that kept the site feeling personal even as it scaled.
The result: A full rebrand and website that gave a growing food brand room to expand—new contributors, brand partnerships, more content formats—while staying recognisably, stubbornly Daga's.
See the website ->
The thinking: Worked directly with Daga to build an identity around her actual sensibility rather than a generic food-site look—warm colours anchored by Głodna's signature red, typography drawing on classic French bistros, and hand-drawn illustration touches that kept the site feeling personal even as it scaled.
The result: A full rebrand and website that gave a growing food brand room to expand—new contributors, brand partnerships, more content formats—while staying recognisably, stubbornly Daga's.
See the website ->
