Fiore.pl
e-commerce redesign
e-commerce redesign
The challenge: Fiore, a Polish hosiery brand made domestically, was running a genuinely dated site—2000s-era design with a menu structure confusing enough to lose both style-conscious shoppers and bulk buyers.
The thinking: Fixed the structure before the surface, simplifying the navigation so both customer types could actually find what they came for, then gave the brand a 21st-century edge with new typography and a revised colour palette.
The result: An e-commerce experience that balances elegance with practicality—modern and usable, while staying recognisably Fiore.
Visit the online store ->
The thinking: Fixed the structure before the surface, simplifying the navigation so both customer types could actually find what they came for, then gave the brand a 21st-century edge with new typography and a revised colour palette.
The result: An e-commerce experience that balances elegance with practicality—modern and usable, while staying recognisably Fiore.
Visit the online store ->
