Argol Japan
visual concept
book design
illustration
paper selection
print supervision
trade show booth design
visual concept
book design
illustration
paper selection
print supervision
trade show booth design
The challenge: A 111-year-old family company needed a catalogue and trade show presence for its Tokyo debut—one that communicated heritage and coherence.
The thinking: Extended the brand's identity into a system rather than a one-off catalogue—archival pictograms and bespoke illustration instead of standard product packshots on recycled paper—then carried the same pattern and material logic into a physical booth with live herbs and traditional Polish bend-wood seating, so print and space told the same story.
The result: A consistent brand system spanning catalogue, illustration, and trade show design for a company whose values (solar-powered production, recycled stock, family press printing) matched my "substance over surface" work ethic and created an ongoing business relationship.
The thinking: Extended the brand's identity into a system rather than a one-off catalogue—archival pictograms and bespoke illustration instead of standard product packshots on recycled paper—then carried the same pattern and material logic into a physical booth with live herbs and traditional Polish bend-wood seating, so print and space told the same story.
The result: A consistent brand system spanning catalogue, illustration, and trade show design for a company whose values (solar-powered production, recycled stock, family press printing) matched my "substance over surface" work ethic and created an ongoing business relationship.
