https://kayhumelt.com Kay Humelt Fri, 12 Jun 2026 11:01:57 +0000 https://kayhumelt.com en https://kayhumelt.com/Homepage Wed, 26 Feb 2025 12:06:08 +0000 Kay Humelt https://kayhumelt.com/Homepage Graphic designer, art director, and storyteller, specialising in thinking. I work best with brands built on substance: responsible, considered, quality-first. https://kayhumelt.com/Le-Petite-Tealand Thu, 11 Jun 2026 15:45:41 +0000 Kay Humelt https://kayhumelt.com/Le-Petite-Tealand Le Petite Tealand e-shop ecommerce web design animation illustration photography ebook design The challenge: An organic, family-friendly tea brand needed a site that felt warm and playful without tipping into childish—and still had to convert. The thinking: Grounded the playfulness in real substance—pairing custom illustration and animation with an actual scientific report, so the fun had evidence behind it rather than replacing it. The result: A full creative ecosystem built to feel human and trustworthy at once, for parents and kids alike. <img width="1438" height="958" width_o="1438" height_o="958" data-src="https://freight.cargo.site/t/original/i/26b864f7c6305ad7a0ff45776b5b5ffc83f083dc4d63cceac0eb0e96025340dc/LPT-kv-3.png" data-mid="249393630" border="0" src="https://freight.cargo.site/w/1000/i/26b864f7c6305ad7a0ff45776b5b5ffc83f083dc4d63cceac0eb0e96025340dc/LPT-kv-3.png" /> <img width="1200" height="645" width_o="1200" height_o="645" data-src="https://freight.cargo.site/t/original/i/bd979072cf3c372d00539e686011c25a308f415d24a5833ee9b490146228306f/Group-10.png" data-mid="249377360" border="0" src="https://freight.cargo.site/w/1000/i/bd979072cf3c372d00539e686011c25a308f415d24a5833ee9b490146228306f/Group-10.png" /> <img width="1074" height="716" width_o="1074" height_o="716" data-src="https://freight.cargo.site/t/original/i/74e754bf9220b23b6d42b16c918c608037f30e19644cd8bad92131856f588b26/Screenshot-2026-06-11-at-19.19.39-1.png" data-mid="249393689" border="0" src="https://freight.cargo.site/w/1000/i/74e754bf9220b23b6d42b16c918c608037f30e19644cd8bad92131856f588b26/Screenshot-2026-06-11-at-19.19.39-1.png" /> <img width="1074" height="716" width_o="1074" height_o="716" data-src="https://freight.cargo.site/t/original/i/d0658e7a2e40e13583efee1e0d78e755effe7ed8620c115068423d1ae45c7eaf/report-photo.png" data-mid="249393688" border="0" src="https://freight.cargo.site/w/1000/i/d0658e7a2e40e13583efee1e0d78e755effe7ed8620c115068423d1ae45c7eaf/report-photo.png" /> <img width="1438" height="958" width_o="1438" height_o="958" data-src="https://freight.cargo.site/t/original/i/9c76528092cb23e5bbc89b79cc25ac992cfb3b960dd8eb88cdfcdf7a2a71e7c6/LPT-kv-4.png" data-mid="249393631" border="0" src="https://freight.cargo.site/w/1000/i/9c76528092cb23e5bbc89b79cc25ac992cfb3b960dd8eb88cdfcdf7a2a71e7c6/LPT-kv-4.png" /> <img width="1424" height="1474" width_o="1424" height_o="1474" data-src="https://freight.cargo.site/t/original/i/7933ba8e2f913c914e3431b49d78dfc06f3ffe1c872596b3ea3daab6a28490bc/LPT_Tea_Animation_new.gif" data-mid="249377297" border="0" src="https://freight.cargo.site/w/1000/i/7933ba8e2f913c914e3431b49d78dfc06f3ffe1c872596b3ea3daab6a28490bc/LPT_Tea_Animation_new.gif" /> https://kayhumelt.com/Argol-Japan Thu, 11 Jun 2026 12:25:18 +0000 Kay Humelt https://kayhumelt.com/Argol-Japan Argol Japanvisual conceptbook designillustration paper selectionprint supervision trade show booth design The challenge: A 111-year-old family company needed a catalogue and trade show presence for its Tokyo debut—one that communicated heritage and coherence. The thinking: Extended the brand's identity into a system rather than a one-off catalogue—archival pictograms and bespoke illustration instead of standard product packshots on recycled paper—then carried the same pattern and material logic into a physical booth with live herbs and traditional Polish bend-wood seating, so print and space told the same story. The result: A consistent brand system spanning catalogue, illustration, and trade show design for a company whose values (solar-powered production, recycled stock, family press printing) matched my "substance over surface" work ethic and created an ongoing business relationship. <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/76638e3f7e395f12e87d4fabf5321bdb1391a835f8af4e6b7b1c1ccca58ba4c4/Argol-katalog-1.jpg" data-mid="249368836" border="0" src="https://freight.cargo.site/w/1000/i/76638e3f7e395f12e87d4fabf5321bdb1391a835f8af4e6b7b1c1ccca58ba4c4/Argol-katalog-1.jpg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/7f72318728dfd2b23158308e1715a004b5835ef23f2e2709946758bd1e30205f/Argol-katalog-2.jpg" data-mid="249368837" border="0" src="https://freight.cargo.site/w/1000/i/7f72318728dfd2b23158308e1715a004b5835ef23f2e2709946758bd1e30205f/Argol-katalog-2.jpg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/2f6cc11ed2407ca374ea33ec16d60c612f8287ca68d47263a1221fe99d62baa3/Argol-katalog-3.jpg" data-mid="249368838" border="0" src="https://freight.cargo.site/w/1000/i/2f6cc11ed2407ca374ea33ec16d60c612f8287ca68d47263a1221fe99d62baa3/Argol-katalog-3.jpg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/261d4a8750da04fe5cf9ccc8e50076e856dc451f586fa63baa587dd0df3dcda8/Argol-katalog-4.jpg" data-mid="249368839" border="0" src="https://freight.cargo.site/w/1000/i/261d4a8750da04fe5cf9ccc8e50076e856dc451f586fa63baa587dd0df3dcda8/Argol-katalog-4.jpg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/7aaba54b3e46227faf2043556639bfb4da4d0a7848f0e5119ef9ff18793ca753/Argol-katalog-5.jpg" data-mid="249368840" border="0" src="https://freight.cargo.site/w/1000/i/7aaba54b3e46227faf2043556639bfb4da4d0a7848f0e5119ef9ff18793ca753/Argol-katalog-5.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/978dd719e05a640cfee3f7615431c3da1df9dbd93cad36a21afc014ba0a3b75a/210319_Argol_stoisko_wiz-2.jpg" data-mid="249497549" border="0" src="https://freight.cargo.site/w/1000/i/978dd719e05a640cfee3f7615431c3da1df9dbd93cad36a21afc014ba0a3b75a/210319_Argol_stoisko_wiz-2.jpg" /> https://kayhumelt.com/Zubrowka-The-Wild-Book Thu, 11 Jun 2026 11:26:06 +0000 Kay Humelt https://kayhumelt.com/Zubrowka-The-Wild-Book Żubrówka - The Wild Book visual concept art directionbook design illustration typographypaper selection print supervision The challenge: A century-old vodka brand with a messy visual identity and a young target audience (19–30) needed a definitive brand album—without falling into either stiff heritage nostalgia or empty youth-marketing gloss. The thinking: Rejected the expected "warm legacy" treatment for the brand's factory and archive material, art-directing it sci-fi instead. Also pushed the brand's signature neon green from a scarce accent into a dominant, radical choice, arguing that hesitant use of a bold colour reads as indecision, not sophistication. The result: A 200+ page brand album spanning concept, art direction, illustration, typography, paper, and print supervision—the definitive visual document for the brand, with the client backing nearly every contrarian call. <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/3fecf662a5fc55ab8bfbbae65a9e86e904a56aa3a1bb346be8c71ca65b5996b0/zubrowka-1a.jpg" data-mid="249368255" border="0" src="https://freight.cargo.site/w/1000/i/3fecf662a5fc55ab8bfbbae65a9e86e904a56aa3a1bb346be8c71ca65b5996b0/zubrowka-1a.jpg" /> <img width="1500" height="920" width_o="1500" height_o="920" data-src="https://freight.cargo.site/t/original/i/bea2c743b3d3cea0e461a9435aeb29fe84fb3185c0e7b22c39bb21c910d59c31/zubrowka-4.jpg" data-mid="249368259" border="0" src="https://freight.cargo.site/w/1000/i/bea2c743b3d3cea0e461a9435aeb29fe84fb3185c0e7b22c39bb21c910d59c31/zubrowka-4.jpg" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/3e5735fd19c542246283ff9cd4704dfa68a53e9e6427a06a46880cf4d173eacd/zubrowka-5.jpg" data-mid="249368260" border="0" src="https://freight.cargo.site/w/1000/i/3e5735fd19c542246283ff9cd4704dfa68a53e9e6427a06a46880cf4d173eacd/zubrowka-5.jpg" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/71601f3eb3370be25ff4cdd9e7c0a12376d1009bb5171d845e77337185c748cb/zubrowka-2.jpg" data-mid="249368256" border="0" src="https://freight.cargo.site/w/1000/i/71601f3eb3370be25ff4cdd9e7c0a12376d1009bb5171d845e77337185c748cb/zubrowka-2.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cbb94e99f20b989d6f4a2e0aeaf9dec1edc7f3aae5a1bb3bc401025683c6a4a1/zubrowka-9.jpg" data-mid="249368265" border="0" src="https://freight.cargo.site/w/1000/i/cbb94e99f20b989d6f4a2e0aeaf9dec1edc7f3aae5a1bb3bc401025683c6a4a1/zubrowka-9.jpg" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/726122dc7fc824b0cabf74c41fe9c24796242a0f4d8c353211089aa3ea2322a0/zubrowka-6.jpg" data-mid="249368261" border="0" src="https://freight.cargo.site/w/1000/i/726122dc7fc824b0cabf74c41fe9c24796242a0f4d8c353211089aa3ea2322a0/zubrowka-6.jpg" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/fe058052e18dd07c779c827e40690e9b7b8015d06abb7f88e9d297ad15f92321/zubrowka-8.jpg" data-mid="249368263" border="0" src="https://freight.cargo.site/w/1000/i/fe058052e18dd07c779c827e40690e9b7b8015d06abb7f88e9d297ad15f92321/zubrowka-8.jpg" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/6c5b4fcc10a734db63e98c09cb9d41e7fda452e6f0aff58e209c730a07fef5d3/zubrowka-7.jpg" data-mid="249368262" border="0" src="https://freight.cargo.site/w/1000/i/6c5b4fcc10a734db63e98c09cb9d41e7fda452e6f0aff58e209c730a07fef5d3/zubrowka-7.jpg" /> <img width="1131" height="848" width_o="1131" height_o="848" data-src="https://freight.cargo.site/t/original/i/c01456e57e3e05970ed2304783b8828f5e50b9fd80c5523b749bd0bf84291b7e/zubrowka-3.jpg" data-mid="249368257" border="0" src="https://freight.cargo.site/w/1000/i/c01456e57e3e05970ed2304783b8828f5e50b9fd80c5523b749bd0bf84291b7e/zubrowka-3.jpg" /> https://kayhumelt.com/Echo-Group-ESG-Report Thu, 11 Jun 2026 19:06:04 +0000 Kay Humelt https://kayhumelt.com/Echo-Group-ESG-Report Echo Group - ESG Report 2025 visual concept ebook design data visualisation&nbsp; collages &amp; illustration The challenge: A 200+ page ESRS-compliant sustainability report needed to meet regulatory density without reading—or looking—like a compliance document nobody would open. The thinking: Worked alongside a strategist who reworked the copy for clarity, while I build a visual system—including original collage work—that let Echo's identity feel alive inside a rigid, technical framework instead of fighting it. The result: A report that's regulator-proof and human-readable at once: climate, biodiversity, social responsibility, and governance made legible, transparent and pleasant to look at.See the full report -&gt;&nbsp; <img width="1578" height="980" width_o="1578" height_o="980" data-src="https://freight.cargo.site/t/original/i/c75e3bbc5502dc6dc93f6aedff6931a55dd3d4561da42d9559018698090a818f/EchoGroup-raport-portfolio-1.png" data-mid="249394401" border="0" src="https://freight.cargo.site/w/1000/i/c75e3bbc5502dc6dc93f6aedff6931a55dd3d4561da42d9559018698090a818f/EchoGroup-raport-portfolio-1.png" /> <img width="1578" height="980" width_o="1578" height_o="980" data-src="https://freight.cargo.site/t/original/i/610e61e0cd1eaac81c6c2168400d3972e766149060085a99675cae73949500b4/EchoGroup-raport-portfolio-2.png" data-mid="249394402" border="0" src="https://freight.cargo.site/w/1000/i/610e61e0cd1eaac81c6c2168400d3972e766149060085a99675cae73949500b4/EchoGroup-raport-portfolio-2.png" /> <img width="1578" height="980" width_o="1578" height_o="980" data-src="https://freight.cargo.site/t/original/i/051b17175c8ecc0edb15fc5cdee6451e8300f9583817d972b925ed95c5fa415f/EchoGroup-raport-portfolio-12.png" data-mid="249394408" border="0" src="https://freight.cargo.site/w/1000/i/051b17175c8ecc0edb15fc5cdee6451e8300f9583817d972b925ed95c5fa415f/EchoGroup-raport-portfolio-12.png" /> <img width="1578" height="980" width_o="1578" height_o="980" data-src="https://freight.cargo.site/t/original/i/731f383de48aa71df75ed4dd248b038889ba9f2c7913164c1cd2ce558d01862b/EchoGroup-raport-portfolio-11.png" data-mid="249394407" border="0" src="https://freight.cargo.site/w/1000/i/731f383de48aa71df75ed4dd248b038889ba9f2c7913164c1cd2ce558d01862b/EchoGroup-raport-portfolio-11.png" /> <img width="1578" height="980" width_o="1578" height_o="980" data-src="https://freight.cargo.site/t/original/i/b4fc3276728879ca5d38ec13b59710d09964609bec5449686fd26028818f8b2a/EchoGroup-raport-portfolio-3.png" data-mid="249394403" border="0" src="https://freight.cargo.site/w/1000/i/b4fc3276728879ca5d38ec13b59710d09964609bec5449686fd26028818f8b2a/EchoGroup-raport-portfolio-3.png" /> <img width="1578" height="980" width_o="1578" height_o="980" data-src="https://freight.cargo.site/t/original/i/38fdd5d8192c3a82687f25bc1573be59ed1338897be385beaf914b8ecf6db750/EchoGroup-raport-portfolio-7.png" data-mid="249394405" border="0" src="https://freight.cargo.site/w/1000/i/38fdd5d8192c3a82687f25bc1573be59ed1338897be385beaf914b8ecf6db750/EchoGroup-raport-portfolio-7.png" /> <img width="1578" height="980" width_o="1578" height_o="980" data-src="https://freight.cargo.site/t/original/i/fd8c35baa06f7b72e7f589f6d17db935876d0f2f1a083e7844a9e7e8de66f171/EchoGroup-raport-portfolio-6.png" data-mid="249394404" border="0" src="https://freight.cargo.site/w/1000/i/fd8c35baa06f7b72e7f589f6d17db935876d0f2f1a083e7844a9e7e8de66f171/EchoGroup-raport-portfolio-6.png" /> <img width="1578" height="980" width_o="1578" height_o="980" data-src="https://freight.cargo.site/t/original/i/22ffd736386ef8f6a4459b5d528431e81482c6515434a443215a0c7447f4c762/EchoGroup-raport-portfolio-8.png" data-mid="249394406" border="0" src="https://freight.cargo.site/w/1000/i/22ffd736386ef8f6a4459b5d528431e81482c6515434a443215a0c7447f4c762/EchoGroup-raport-portfolio-8.png" /> https://kayhumelt.com/Twisty-haircare Tue, 25 Feb 2025 16:03:57 +0000 Kay Humelt https://kayhumelt.com/Twisty-haircare Twisty haircare branding packaging design illustration product direction The challenge: A curly-hair brand needed an identity that broke from the industry's straight-hair-as-default beauty standard—celebrating curls as energy and self-expression rather than something to be "fixed" or tamed. The thinking: Built the brand—naming included—around movement and unapologetic joy rather than the soft, apologetic tone curly-hair marketing often defaults to; bold monolithic packaging and lyric-riffing names ("Wave Me to the Moon," "Curl on Me") carried the same energy as the product promise. The result: A distinctive, joyful brand identity for cosmetics that are up to 98% natural and made and packaged entirely in Poland—self-love and diversity built into both the message and the supply chain.Explore the brand &nbsp;-&gt; <img width="3249" height="1735" width_o="3249" height_o="1735" data-src="https://freight.cargo.site/t/original/i/f6104981afc1cec736cef6896ab5aa1a7939129925d3cd1adedf36ff64f68184/fortuneteller_twisty_teksty_logo_claim_lime.png" data-mid="227201427" border="0" src="https://freight.cargo.site/w/1000/i/f6104981afc1cec736cef6896ab5aa1a7939129925d3cd1adedf36ff64f68184/fortuneteller_twisty_teksty_logo_claim_lime.png" /> <img width="2632" height="1672" width_o="2632" height_o="1672" data-src="https://freight.cargo.site/t/original/i/76ede5357e0069183b54dc47bbc0ee9580a072533ce78401e00b1e66a0eebd95/twisty-combo-1.jpg" data-mid="252258476" border="0" src="https://freight.cargo.site/w/1000/i/76ede5357e0069183b54dc47bbc0ee9580a072533ce78401e00b1e66a0eebd95/twisty-combo-1.jpg" /> <img width="2636" height="1672" width_o="2636" height_o="1672" data-src="https://freight.cargo.site/t/original/i/0eb1a2f8551acb737e9125cff1c4e2fc0386fd94bd19d2f9acd78eff7e3576d3/twisty-combo-3.jpg" data-mid="252258431" border="0" src="https://freight.cargo.site/w/1000/i/0eb1a2f8551acb737e9125cff1c4e2fc0386fd94bd19d2f9acd78eff7e3576d3/twisty-combo-3.jpg" /> <img width="2636" height="1672" width_o="2636" height_o="1672" data-src="https://freight.cargo.site/t/original/i/697532f30dd0d460a3d08734049d39e503b9d67c2af357032553d8dba985731f/twisty-combo-2.jpg" data-mid="252258430" border="0" src="https://freight.cargo.site/w/1000/i/697532f30dd0d460a3d08734049d39e503b9d67c2af357032553d8dba985731f/twisty-combo-2.jpg" /> <img width="1200" height="1511" width_o="1200" height_o="1511" data-src="https://freight.cargo.site/t/original/i/51490653a0e02b42fe841022fb645b61e9fb866c1e43636972af5b968e4c12d6/shopify_Twisty_gumki3_packshot.png" data-mid="227260918" border="0" src="https://freight.cargo.site/w/1000/i/51490653a0e02b42fe841022fb645b61e9fb866c1e43636972af5b968e4c12d6/shopify_Twisty_gumki3_packshot.png" /> <img width="1200" height="1511" width_o="1200" height_o="1511" data-src="https://freight.cargo.site/t/original/i/3b83ee94e71add41cdcdfd7cc7cd9316ddbb5d3f31cd81ab8841229449d2e63e/shopify_Twisty_gumki3_aranz.png" data-mid="227260917" border="0" src="https://freight.cargo.site/w/1000/i/3b83ee94e71add41cdcdfd7cc7cd9316ddbb5d3f31cd81ab8841229449d2e63e/shopify_Twisty_gumki3_aranz.png" /> <img width="1200" height="1511" width_o="1200" height_o="1511" data-src="https://freight.cargo.site/t/original/i/de3365334726303200bad63df14e5238a8824e967016a4c2f1f28b973f37e0d4/shopify_Twisty_wsuwki4_aranz_2c373e6f-104a-428e-9323-b0351fa3d675.png" data-mid="227260920" border="0" src="https://freight.cargo.site/w/1000/i/de3365334726303200bad63df14e5238a8824e967016a4c2f1f28b973f37e0d4/shopify_Twisty_wsuwki4_aranz_2c373e6f-104a-428e-9323-b0351fa3d675.png" /> <img width="1200" height="1511" width_o="1200" height_o="1511" data-src="https://freight.cargo.site/t/original/i/9ab30f424b787655450ed401bedf19d3a381aa667687710694f6474d0de71c27/shopify_Twisty_spinki4_packshot.png" data-mid="227260919" border="0" src="https://freight.cargo.site/w/1000/i/9ab30f424b787655450ed401bedf19d3a381aa667687710694f6474d0de71c27/shopify_Twisty_spinki4_packshot.png" /> https://kayhumelt.com/Notariuszki-com Tue, 18 Feb 2025 14:29:01 +0000 Kay Humelt https://kayhumelt.com/Notariuszki-com Notariuszki.com visual identityweb design illustration The challenge: One of Warsaw's first all-female notary firms—a practice actively working to demystify law rather than gatekeep it—needed a brand and site that read as trustworthy without falling back on the cold, formal visual language the profession defaults to. The thinking: Built the identity and site around approachability without sacrificing authority—warm, feminine visual choices paired with clear, plain-language site structure, mirroring the firm's own approach of explaining law in human terms instead of legal jargon. The result: A visual identity and website that match the firm's actual practice—accessible, professional, unintimidating—supporting their standing as one of the first Polish notaries publishing legal content for the public rather than behind it. Visit the site &nbsp;-&gt; <img width="3295" height="2268" width_o="3295" height_o="2268" data-src="https://freight.cargo.site/t/original/i/fe3aec5f7e80bd7e92304254f993062b0b5cdd80ad774c0bd47a94217d4a95e2/notariuszki_1.png" data-mid="227196316" border="0" src="https://freight.cargo.site/w/1000/i/fe3aec5f7e80bd7e92304254f993062b0b5cdd80ad774c0bd47a94217d4a95e2/notariuszki_1.png" /> <img width="3181" height="2121" width_o="3181" height_o="2121" data-src="https://freight.cargo.site/t/original/i/9421c9325e1d040528fc9e89d7a8056400d410b7fd4d027f574ba35972d9ca94/notariuszki_2.png" data-mid="227196317" border="0" src="https://freight.cargo.site/w/1000/i/9421c9325e1d040528fc9e89d7a8056400d410b7fd4d027f574ba35972d9ca94/notariuszki_2.png" /> https://kayhumelt.com/Fizjobell-pl Fri, 12 Jun 2026 11:01:57 +0000 Kay Humelt https://kayhumelt.com/Fizjobell-pl Fizjobell.pl web design &amp; UX illustration shop window design promotional materials The challenge: FizjoBell, a client of eight years, came back for a redesign—their old site had no clear structure and buried patients in information. Knowing the brand well, I understood the shift they needed wasn't cosmetic: the site had to communicate their holistic, human-centred care through the experience itself, not just colour and type. The thinking: Prioritised information architecture and UX before visual identity—restructuring how 30+ services were organised so both returning and new patients could navigate the range without confusion, then layered custom illustration and a refreshed visual identity on top of that structure. The result: A cohesive digital presence—web design, illustration, printed materials, and shop window design—that reflects the clinic's care in how it's organised, not just how it looks. Visit the site &nbsp;-&gt; <img width="2868" height="1594" width_o="2868" height_o="1594" data-src="https://freight.cargo.site/t/original/i/04686361ee7b1683c66cb9618a20c2dfd68b82f4efe73373d04878fa9c1188ad/mobilex3.png" data-mid="249395972" border="0" src="https://freight.cargo.site/w/1000/i/04686361ee7b1683c66cb9618a20c2dfd68b82f4efe73373d04878fa9c1188ad/mobilex3.png" /> <img width="2868" height="1596" width_o="2868" height_o="1596" data-src="https://freight.cargo.site/t/original/i/058a5adca3bc5110f287759f0092e2ee3ecb4a19bb9ff62c96c6acbaf663aea6/ilustracja.png" data-mid="249395970" border="0" src="https://freight.cargo.site/w/1000/i/058a5adca3bc5110f287759f0092e2ee3ecb4a19bb9ff62c96c6acbaf663aea6/ilustracja.png" /> <img width="1209" height="900" width_o="1209" height_o="900" data-src="https://freight.cargo.site/t/original/i/c32829f25a0b095a8df6af2880b2ca9051c73bbf1fc7c465d1ec61569fbb45dd/Torba-bawelniana-fizjobell-mockup.png" data-mid="249395760" border="0" src="https://freight.cargo.site/w/1000/i/c32829f25a0b095a8df6af2880b2ca9051c73bbf1fc7c465d1ec61569fbb45dd/Torba-bawelniana-fizjobell-mockup.png" /> https://kayhumelt.com/Ladne-Bebe Wed, 08 Apr 2020 11:16:22 +0000 Kay Humelt https://kayhumelt.com/Ladne-Bebe Ładne Bebe online magazine strategyweb design illustration The challenge: Ładne Bebe, one of Poland's leading conscious-parenting magazines with 300k+ monthly views, needed a new UI, UX, and visual identity that matched the depth and care of its editorial content. The thinking: Started with a workshop involving the owner, editors, and writers—not just a brief—so the wireframing and UX decisions were grounded in how the actual team thought and worked, then built a visual identity flexible enough to extend beyond the site into ongoing promotional and communication assets. The result: A redesigned magazine home that served the brand for years and was popular enough with readers and collaborators that many voiced missing it after a later redesign, following the magazine's acquisition by a media house. <img width="2398" height="1497" width_o="2398" height_o="1497" data-src="https://freight.cargo.site/t/original/i/2415c98fc77bf5e9cb54ebd91281e715b25a8331db6801d8203d788bbd8604b9/200408_ladnebebe_mockup_desktop.png" data-mid="66149174" border="0" src="https://freight.cargo.site/w/1000/i/2415c98fc77bf5e9cb54ebd91281e715b25a8331db6801d8203d788bbd8604b9/200408_ladnebebe_mockup_desktop.png" /> <img width="1633" height="1390" width_o="1633" height_o="1390" data-src="https://freight.cargo.site/t/original/i/16b36df6f7e2794e327cedf7da6ee2ac745aae886682db5885d23da8a6eb4635/200408_ladnebebe_mockup_mobile.png" data-mid="66149175" border="0" src="https://freight.cargo.site/w/1000/i/16b36df6f7e2794e327cedf7da6ee2ac745aae886682db5885d23da8a6eb4635/200408_ladnebebe_mockup_mobile.png" /> <img width="2904" height="2169" width_o="2904" height_o="2169" data-src="https://freight.cargo.site/t/original/i/5be8904e188fb642e1325183c6c72984f9ae6e2d5411267b2dbef86c22845700/200408_ladnebebe_mockup_flat-multiple.png" data-mid="66148901" border="0" src="https://freight.cargo.site/w/1000/i/5be8904e188fb642e1325183c6c72984f9ae6e2d5411267b2dbef86c22845700/200408_ladnebebe_mockup_flat-multiple.png" /> https://kayhumelt.com/Local-bread-artisans Mon, 17 Jan 2022 19:07:22 +0000 Kay Humelt https://kayhumelt.com/Local-bread-artisans Będzie Dobrze branding illustration The challenge: A pandemic-era artisan bakery, named after an old Polish saying for "it'll be alright," needed a brand that could stand out on a grey, serious-business street and carry real optimism—without tipping into empty positivity. The thinking: Worked with the owner to build the brand around unapologetic warmth and quality rather than politeness, anchoring it in illustration, including a shokupan mascot whose ongoing antics—eating baguettes, walking dogs, reading on the loo—gave the "good bread, good times" message a life beyond the logo. The result: A bubbly, community-loved identity that turned a small bakery into a genuine neighbourhood fixture, with a mascot popular enough to keep generating new material well past launch.See on Insta -&gt; <img width="2099" height="1350" width_o="2099" height_o="1350" data-src="https://freight.cargo.site/t/original/i/843f9fe43a5e2bf11737db2843cc12515eb96b81da6a11e80d855d1cf316c5bd/1_logo-1.png" data-mid="249494577" border="0" src="https://freight.cargo.site/w/1000/i/843f9fe43a5e2bf11737db2843cc12515eb96b81da6a11e80d855d1cf316c5bd/1_logo-1.png" /> <img width="2100" height="1351" width_o="2100" height_o="1351" data-src="https://freight.cargo.site/t/original/i/bb58eb26d02e6eef26317986c2e66adab18b34d75845d56ba394aa6db8ea713a/2_opakowania.png" data-mid="249494071" border="0" src="https://freight.cargo.site/w/1000/i/bb58eb26d02e6eef26317986c2e66adab18b34d75845d56ba394aa6db8ea713a/2_opakowania.png" /> <img width="2065" height="1351" width_o="2065" height_o="1351" data-src="https://freight.cargo.site/t/original/i/75792557a559f5effde08666fad084c5b0b82410d152b56ed9f2a1032d73ba15/3_menu.png" data-mid="249494072" border="0" src="https://freight.cargo.site/w/1000/i/75792557a559f5effde08666fad084c5b0b82410d152b56ed9f2a1032d73ba15/3_menu.png" /> <img width="2066" height="1350" width_o="2066" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fabe1079a8c9a7f01030b4fbbbd4e8297014ae8088280cbddb0f9c0618342ab5/4_business-card.png" data-mid="249494073" border="0" src="https://freight.cargo.site/w/1000/i/fabe1079a8c9a7f01030b4fbbbd4e8297014ae8088280cbddb0f9c0618342ab5/4_business-card.png" /> <img width="2066" height="1397" width_o="2066" height_o="1397" data-src="https://freight.cargo.site/t/original/i/c1ae6c653f98e0faa008e8764e0e747acc90415fba004a43aaf895a2a56c5dcb/10_wityna.jpg" data-mid="249495256" border="0" src="https://freight.cargo.site/w/1000/i/c1ae6c653f98e0faa008e8764e0e747acc90415fba004a43aaf895a2a56c5dcb/10_wityna.jpg" /> <img width="2100" height="1350" width_o="2100" height_o="1350" data-src="https://freight.cargo.site/t/original/i/46f8984e115442221378df276197a94a530ee79c2d0ee67a0606c4bc1d6eba82/5_wityna.png" data-mid="249494578" border="0" src="https://freight.cargo.site/w/1000/i/46f8984e115442221378df276197a94a530ee79c2d0ee67a0606c4bc1d6eba82/5_wityna.png" /> <img width="2065" height="1351" width_o="2065" height_o="1351" data-src="https://freight.cargo.site/t/original/i/ebbbf2c08cbbe6fc970230b20fe1813f8992f399da01bd69b4e47751b9d8cf64/9_stickers.png" data-mid="249494579" border="0" src="https://freight.cargo.site/w/1000/i/ebbbf2c08cbbe6fc970230b20fe1813f8992f399da01bd69b4e47751b9d8cf64/9_stickers.png" /> <img width="2065" height="1350" width_o="2065" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a18a1c1c73a7fb5c6dddb45f62a24a98bbf4f6202da7a3ab81621d6df1207307/6_shokupany.png" data-mid="249494076" border="0" src="https://freight.cargo.site/w/1000/i/a18a1c1c73a7fb5c6dddb45f62a24a98bbf4f6202da7a3ab81621d6df1207307/6_shokupany.png" /> <img width="2066" height="1349" width_o="2066" height_o="1349" data-src="https://freight.cargo.site/t/original/i/5e893f6e47d1c58218bb4fef2da5e66556013129f7deb94d2f6369f7b93449db/7_ludziki.png" data-mid="249494077" border="0" src="https://freight.cargo.site/w/1000/i/5e893f6e47d1c58218bb4fef2da5e66556013129f7deb94d2f6369f7b93449db/7_ludziki.png" /> <img width="2065" height="1350" width_o="2065" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8dd4fd5fdfd57681bbb06445ab13ce9859d16780179dc0b2db887d0409819e79/8_wypieki.png" data-mid="249494078" border="0" src="https://freight.cargo.site/w/1000/i/8dd4fd5fdfd57681bbb06445ab13ce9859d16780179dc0b2db887d0409819e79/8_wypieki.png" />