Kay Humelt

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	<title>Kay Humelt</title>
	<link>https://kayhumelt.com</link>
	<description>Kay Humelt</description>
	<pubDate>Mon, 15 Jun 2026 09:40:47 +0000</pubDate>
	<generator>https://kayhumelt.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Homepage</title>
				
		<link>https://kayhumelt.com/Homepage</link>

		<pubDate>Wed, 26 Feb 2025 12:06:08 +0000</pubDate>

		<dc:creator>Kay Humelt</dc:creator>

		<guid isPermaLink="true">https://kayhumelt.com/Homepage</guid>

		<description>
	Graphic designer &#38;amp; art director specialising in bold brand experiences, from visual identity and branding, through web design, to packaging and print.

	
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		<title>Le Petite Tealand</title>
				
		<link>https://kayhumelt.com/Le-Petite-Tealand</link>

		<pubDate>Thu, 11 Jun 2026 15:45:41 +0000</pubDate>

		<dc:creator>Kay Humelt</dc:creator>

		<guid isPermaLink="true">https://kayhumelt.com/Le-Petite-Tealand</guid>

		<description>
	Le Petite Tealand e-shop
ecommerce web design
animation
illustration

photography
ebook design
	Le Petit Tealand is an organic rooibos tea e-shop with a personality as carefully blended as its products — caffeine-free by nature, designed for the whole family, from parents winding down to toddlers who can finally join the ritual. The project spanned e-commerce web design, custom illustration, animation, photography, and a small ebook — a full creative ecosystem built around a brand that takes its tea seriously but never itself. 
The site is coming soon.


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		<title>Żubrówka The Wild Book</title>
				
		<link>https://kayhumelt.com/Zubrowka-The-Wild-Book</link>

		<pubDate>Thu, 11 Jun 2026 11:26:06 +0000</pubDate>

		<dc:creator>Kay Humelt</dc:creator>

		<guid isPermaLink="true">https://kayhumelt.com/Zubrowka-The-Wild-Book</guid>

		<description>
	Żubrówka - The Wild Book
visual concept
art directionbook design
illustration
typographypaper selection
print supervision
	I was invited by Kukbuk.pl to create a brand album for one of Poland’s leading vodka brands—the iconic Żubrówka. I took care of everything visual: from concept and layout design, to art direction of photography, to paper selection and print supervision. The result? A beautiful monster of a book, wild and sophisticated at the same time, THE album for anything vodka and Żubrówka.&#38;nbsp;


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		<title>Argol Japan</title>
				
		<link>https://kayhumelt.com/Argol-Japan</link>

		<pubDate>Thu, 11 Jun 2026 12:25:18 +0000</pubDate>

		<dc:creator>Kay Humelt</dc:creator>

		<guid isPermaLink="true">https://kayhumelt.com/Argol-Japan</guid>

		<description>
	Argol Japanvisual conceptbook designillustration
paper selectionprint supervision
trade show booth design
	Argol is a Polish family company founded in 1913, now present in markets including Japan. For their Beautyworld Japan debut in Tokyo, I created a catalogue reflecting the brand's heritage—bespoke product illustrations alongside original early-20th-century pictograms and a custom pattern, printed on recycled paper at a family press near Poznań. I also designed the trade show booth: live herbs from Argol's formulas, a vintage apothecary display, and traditional Polish bend-wood seating.


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	<item>
		<title>Notariuszki.com</title>
				
		<link>https://kayhumelt.com/Notariuszki-com</link>

		<pubDate>Tue, 18 Feb 2025 14:29:01 +0000</pubDate>

		<dc:creator>Kay Humelt</dc:creator>

		<guid isPermaLink="true">https://kayhumelt.com/Notariuszki-com</guid>

		<description>
	Notariuszki.com
visual identityweb design
illustration
	Notariuszki.com, one of Warsaw’s first all-female notary firms, needed a brand identity that balanced professionalism with approachability. The rebrand introduced a refined yet inviting aesthetic—conveying trust, expertise, and a modern touch. Alongside a fresh visual identity, the web design ensured clarity, ease of use, and a seamless client experience.
Visit the site &#38;nbsp;-&#38;gt;


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		<title>Echo Group ESG Report</title>
				
		<link>https://kayhumelt.com/Echo-Group-ESG-Report</link>

		<pubDate>Thu, 11 Jun 2026 19:06:04 +0000</pubDate>

		<dc:creator>Kay Humelt</dc:creator>

		<guid isPermaLink="true">https://kayhumelt.com/Echo-Group-ESG-Report</guid>

		<description>
	Echo Group - ESG Report 2025
visual concept

ebook design
data visualisation&#38;nbsp;
collages &#38;amp; illustration

	Echo Investment Group's 2025 Sustainability Report — a 200+ page ESRS-compliant document covering climate, biodiversity, social responsibility, and corporate governance. Working alongside a strategist and editor, I conceptualised the design approach — finding a way to make the Group's new visual identity feel alive within a dense, regulatory framework — then designed and assembled the full report, including original collages throughout.See the full report -&#38;gt;&#38;nbsp;


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	<item>
		<title>Twisty haircare</title>
				
		<link>https://kayhumelt.com/Twisty-haircare</link>

		<pubDate>Tue, 25 Feb 2025 16:03:57 +0000</pubDate>

		<dc:creator>Kay Humelt</dc:creator>

		<guid isPermaLink="true">https://kayhumelt.com/Twisty-haircare</guid>

		<description>
	Twisty haircare
branding
packaging design
illustration
product direction
	Twisty is a haircare brand celebrating curls as a special gift, not a problem to fix. Its playful, movement-driven identity embraces the joy and freedom of curly hair, reflected in a name that twists with energy. Lighthearted and fun, the brand’s copy riffs on famous dance lyrics, while bold, monolithic packaging in vibrant block colors makes Twisty instantly recognizable.Explore the brand &#38;nbsp;-&#38;gt;


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&#60;img width="1740" height="1175" width_o="1740" height_o="1175" data-src="https://freight.cargo.site/t/original/i/7bdb14d95e0e2e8ded10acc7298854dba5f03716b306f73164532f1515b8926b/fortuneteleer_Twisty_produkty_5.jpg" data-mid="227201526" border="0"  src="https://freight.cargo.site/w/1000/i/7bdb14d95e0e2e8ded10acc7298854dba5f03716b306f73164532f1515b8926b/fortuneteleer_Twisty_produkty_5.jpg" /&#62;


&#60;img width="1200" height="1511" width_o="1200" height_o="1511" data-src="https://freight.cargo.site/t/original/i/51490653a0e02b42fe841022fb645b61e9fb866c1e43636972af5b968e4c12d6/shopify_Twisty_gumki3_packshot.png" data-mid="227260918" border="0"  src="https://freight.cargo.site/w/1000/i/51490653a0e02b42fe841022fb645b61e9fb866c1e43636972af5b968e4c12d6/shopify_Twisty_gumki3_packshot.png" /&#62;
&#60;img width="1200" height="1511" width_o="1200" height_o="1511" data-src="https://freight.cargo.site/t/original/i/3b83ee94e71add41cdcdfd7cc7cd9316ddbb5d3f31cd81ab8841229449d2e63e/shopify_Twisty_gumki3_aranz.png" data-mid="227260917" border="0"  src="https://freight.cargo.site/w/1000/i/3b83ee94e71add41cdcdfd7cc7cd9316ddbb5d3f31cd81ab8841229449d2e63e/shopify_Twisty_gumki3_aranz.png" /&#62;
&#60;img width="1200" height="1511" width_o="1200" height_o="1511" data-src="https://freight.cargo.site/t/original/i/de3365334726303200bad63df14e5238a8824e967016a4c2f1f28b973f37e0d4/shopify_Twisty_wsuwki4_aranz_2c373e6f-104a-428e-9323-b0351fa3d675.png" data-mid="227260920" border="0"  src="https://freight.cargo.site/w/1000/i/de3365334726303200bad63df14e5238a8824e967016a4c2f1f28b973f37e0d4/shopify_Twisty_wsuwki4_aranz_2c373e6f-104a-428e-9323-b0351fa3d675.png" /&#62;
&#60;img width="1200" height="1511" width_o="1200" height_o="1511" data-src="https://freight.cargo.site/t/original/i/9ab30f424b787655450ed401bedf19d3a381aa667687710694f6474d0de71c27/shopify_Twisty_spinki4_packshot.png" data-mid="227260919" border="0"  src="https://freight.cargo.site/w/1000/i/9ab30f424b787655450ed401bedf19d3a381aa667687710694f6474d0de71c27/shopify_Twisty_spinki4_packshot.png" /&#62;


&#60;img width="1051" height="477" width_o="1051" height_o="477" data-src="https://freight.cargo.site/t/original/i/d5118ad41f6d04603de8c98a51ee6bca5a9d86b562d3aac76a17ee933e1ed97b/twisty-claimplain.svg" data-mid="227201789" border="0"  src="https://freight.cargo.site/w/1000/i/d5118ad41f6d04603de8c98a51ee6bca5a9d86b562d3aac76a17ee933e1ed97b/twisty-claimplain.svg" /&#62;


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	<item>
		<title>Contentsquare</title>
				
		<link>https://kayhumelt.com/Contentsquare</link>

		<pubDate>Mon, 15 Jun 2026 09:40:47 +0000</pubDate>

		<dc:creator>Kay Humelt</dc:creator>

		<guid isPermaLink="true">https://kayhumelt.com/Contentsquare</guid>

		<description>
	Contensquare - content design
content design
ebooksinfographics
social media assets
animation
	Contentsquare is a global experience analytics platform used by some of the world's largest brands. As their ongoing freelance digital designer, I create the visual layer across their content ecosystem — ebooks, infographics, social graphics, animations, and campaign assets — seen by 200,000+ users worldwide. The work spans everything from translating dense UX data into digestible visual formats, to building scalable illustration and icon libraries that keep the brand consistent at speed.Explore the brand&#38;nbsp; -&#38;gt;


&#60;img width="2199" height="1458" width_o="2199" height_o="1458" data-src="https://freight.cargo.site/t/original/i/bb580e11cd47fb9918537491a09412f331a986557159f8b2f13b636480248998/KayHumelt-CSQ-content-4.png" data-mid="249446361" border="0"  src="https://freight.cargo.site/w/1000/i/bb580e11cd47fb9918537491a09412f331a986557159f8b2f13b636480248998/KayHumelt-CSQ-content-4.png" /&#62;
&#60;img width="3076" height="1743" width_o="3076" height_o="1743" data-src="https://freight.cargo.site/t/original/i/9644285ec0b351c882f2af10d5512ba6ffa6f7e1d8af9782194353e4b253db8c/KayHumelt-CSQ-content-2.png" data-mid="249446360" border="0"  src="https://freight.cargo.site/w/1000/i/9644285ec0b351c882f2af10d5512ba6ffa6f7e1d8af9782194353e4b253db8c/KayHumelt-CSQ-content-2.png" /&#62;
&#60;img width="3147" height="1959" width_o="3147" height_o="1959" data-src="https://freight.cargo.site/t/original/i/014d7189d4f6513ca4e519bc7b6142387196ffb709d18ffdb53d8d8cbbcee9aa/KayHumelt-CSQ-content-1.png" data-mid="249492804" border="0"  src="https://freight.cargo.site/w/1000/i/014d7189d4f6513ca4e519bc7b6142387196ffb709d18ffdb53d8d8cbbcee9aa/KayHumelt-CSQ-content-1.png" /&#62;
&#60;img width="1597" height="991" width_o="1597" height_o="991" data-src="https://freight.cargo.site/t/original/i/f211caa7885559831a3801e852f67e0190aaa30413c1036a3eb9ce841bd8a920/KayHumelt-CSQ-content-5.png" data-mid="249492945" border="0"  src="https://freight.cargo.site/w/1000/i/f211caa7885559831a3801e852f67e0190aaa30413c1036a3eb9ce841bd8a920/KayHumelt-CSQ-content-5.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Fizjobell.pl</title>
				
		<link>https://kayhumelt.com/Fizjobell-pl</link>

		<pubDate>Fri, 12 Jun 2026 11:01:57 +0000</pubDate>

		<dc:creator>Kay Humelt</dc:creator>

		<guid isPermaLink="true">https://kayhumelt.com/Fizjobell-pl</guid>

		<description>
	Fizjobell.pl
web design &#38;amp; UX
illustration
shop window design
promotional materials
	FizjoBell is a Warsaw physiotherapy and osteopathy clinic with three locations and a team of 30+ specialists. The project covered UX and web design, custom illustration, printed promotional materials and shop window designs — translating a holistic, human-centred practice into a digital presence that feels as considered as the care it offers.
Visit the site &#38;nbsp;-&#38;gt;


&#60;img width="2868" height="1594" width_o="2868" height_o="1594" data-src="https://freight.cargo.site/t/original/i/04686361ee7b1683c66cb9618a20c2dfd68b82f4efe73373d04878fa9c1188ad/mobilex3.png" data-mid="249395972" border="0"  src="https://freight.cargo.site/w/1000/i/04686361ee7b1683c66cb9618a20c2dfd68b82f4efe73373d04878fa9c1188ad/mobilex3.png" /&#62;
&#60;img width="2868" height="1596" width_o="2868" height_o="1596" data-src="https://freight.cargo.site/t/original/i/058a5adca3bc5110f287759f0092e2ee3ecb4a19bb9ff62c96c6acbaf663aea6/ilustracja.png" data-mid="249395970" border="0"  src="https://freight.cargo.site/w/1000/i/058a5adca3bc5110f287759f0092e2ee3ecb4a19bb9ff62c96c6acbaf663aea6/ilustracja.png" /&#62;

&#60;img width="1209" height="900" width_o="1209" height_o="900" data-src="https://freight.cargo.site/t/original/i/c32829f25a0b095a8df6af2880b2ca9051c73bbf1fc7c465d1ec61569fbb45dd/Torba-bawelniana-fizjobell-mockup.png" data-mid="249395760" border="0"  src="https://freight.cargo.site/w/1000/i/c32829f25a0b095a8df6af2880b2ca9051c73bbf1fc7c465d1ec61569fbb45dd/Torba-bawelniana-fizjobell-mockup.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Fiore.pl</title>
				
		<link>https://kayhumelt.com/Fiore-pl</link>

		<pubDate>Wed, 26 Feb 2025 12:19:08 +0000</pubDate>

		<dc:creator>Kay Humelt</dc:creator>

		<guid isPermaLink="true">https://kayhumelt.com/Fiore-pl</guid>

		<description>
	Fiore.ple-commerce redesign
	The Fiore e-commerce redesign balanced elegance with practicality, staying true to the brand’s identity while modernizing the shopping experience. The new design enhances usability with a fresh, intuitive interface, catering to both style-conscious shoppers and bulk buyers of affordable hosiery. The result is a seamless blend of sophistication and efficiency, making it easier than ever to explore and purchase Fiore’s collections.Visit the online store&#38;nbsp; -&#38;gt;


&#60;img width="3316" height="2230" width_o="3316" height_o="2230" data-src="https://freight.cargo.site/t/original/i/64524d25d405aac882197b2ecf2c42ee7b4ab08703782fda5bdbbec99a7232e6/fiore-2.png" data-mid="227265665" border="0"  src="https://freight.cargo.site/w/1000/i/64524d25d405aac882197b2ecf2c42ee7b4ab08703782fda5bdbbec99a7232e6/fiore-2.png" /&#62;
&#60;img width="3375" height="2230" width_o="3375" height_o="2230" data-src="https://freight.cargo.site/t/original/i/22ed32a628f4bc497221475a3493bb7b54f9e8b47d4eeaf03e02588f7eb8d884/fiore-3.png" data-mid="227265666" border="0"  src="https://freight.cargo.site/w/1000/i/22ed32a628f4bc497221475a3493bb7b54f9e8b47d4eeaf03e02588f7eb8d884/fiore-3.png" /&#62;


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